Simplifying Delivery- A User-Centric Interface

Mobile App

Product Bike Delivery Service Mobile App in UAE

Industry Delivery Services

Category Mobile Application

Year 2023 - 2024

Role UI/UX Designer

Team 1 UI/UX Designer
2 Stakeholders

Collaboration Approach Led the design process, doing competitor research, doing delivery apps research. providing initial screen designs, providing assets for development and ensuring the design was executed as envisioned.

Objective

Create an end-to-end design for the app, focusing on a user-friendly interface for delivery personnel with minimal technical jargon.

Struggle

Starting from Scratch

The project involved developing a design from the ground up, requiring extensive competitor research and feature ideation.

User Accessibility

Ensuring the app was intuitive for delivery personnel, many of whom may not have technical proficiency.

Market Introduction

As a new service in the UAE, the app needed to be straightforward and appealing to quickly attract and retain users.

Transformation

Laying the Groundwork: Comprehensive Market Research

Conducted in-depth research on user needs, competitor apps, and delivery service workflows to inform design decisions.

Simplifying Delivery: A User-Centric Interface

Designed a simple, intuitive interface that facilitates easy navigation and task completion for all users, regardless of their technical skills.

Efficiency in Every Tap: Streamlined Task Flows

Ensured that all tasks could be completed in minimal steps with clear, concise instructions and visual cues.

Modern Meets Minimalism: Crafting a Contemporary Look

Implemented a modern UI with a focus on minimalism to avoid overwhelming users and to enhance the overall user experience.

Outcome

User-Friendly Design

Achieved a clean, modern UI that is easy for delivery personnel to navigate and use.

Positive Stakeholder Feedback

Initial feedback from clients and stakeholders has been overwhelmingly positive, praising the app's usability and design.

Consistent and Clear Interface

Established a consistent design language throughout the app, ensuring clarity and ease of use for new and non-technical users.

Personal Insights and Learnings

Designing for a New Market

Gained valuable experience in understanding and designing for the delivery service market, a new domain.

Emphasis on User Research

Learned the importance of thorough user and competitor research in informing design decisions for a new product.

Challenges in User-Friendly Design

Overcame challenges in creating an interface that is accessible and easy to use for non-technical users, ensuring a smooth user journey.