Web App
Crafting a User-Focused Fitness Journey
Product Web and Mobile Fitness Application for Trainers and Clients
Industry Health and Fitness
Category Web Application
Year 2020 - 2021
Role UI/UX Designer
Team 1 UI/UX Designer
2 Stakeholders
Collaboration Approach Led the design process, providing initial design concepts, and ensuring the design was aligned with the project requirements.
Objective

Design a comprehensive fitness app from scratch, providing trainers with tools to manage clients and clients with access to fitness journeys, diet plans, and workout logs.

Struggle
Starting from Zero

The challenge was to create a new design without prior groundwork, requiring extensive research and understanding of fitness applications.

User Engagement

Ensuring the app was engaging and easy-to-use for both trainers and clients, regardless of their technical proficiency.

Feature Enhancement

The app needed dynamic features to stand out in the fitness app market, providing a unique user experience.

Transformation
Fitness App Market Analysis: Setting the Foundation

Conducted detailed research on existing fitness apps to understand workflows, user flows, and branding strategies in the fitness domain.

Crafting a User-Focused Fitness Journey

Designed an intuitive interface suitable for any age group, focusing on simplicity and clarity in navigation and task completion.

Blending Aesthetics with Functionality

Integrated modern UI components, dynamic visuals, and appealing imagery to enhance user engagement and motivation.

Outcome
User-Friendly Design

Achieved a clean, modern UI that is intuitive for both trainers and clients.

Positive Stakeholder Feedback

Received strong positive feedback for the app's usability and design, particularly for its engaging interface and ease of use.

Effective Feature Integration

Successfully incorporated various features like diet and workout plans, progress logs, and trainer-client interaction tools, enhancing the overall functionality of the app.

Personal Insights and Learnings
Exploring a New Sector

Gained comprehensive insights into the fitness application market, understanding the needs and preferences of trainers and clients.

Balancing Design and Functionality

Learned to balance aesthetic appeal with practical functionality, ensuring the app was not only visually engaging but also highly usable.

Understanding Diverse User Perspectives

Developed a deeper understanding of how trainers and clients interact with fitness apps and used this knowledge to inform the design process.